Decoding Pitch Projections
A Layman’s Guide to Financial Modeling for Prospective Investment
Preparing financial projections for the first round of institutional funding can be daunting
And it doesn’t get easier: with each successive round, investors expect greater precision and more support for the numbers being presented.
An early-stage company does not need every schedule, metric, and analysis on day one. It needs the pieces appropriate to its stage of development, built from the information available today.
The initial forecast does not need the sophistication of a later-stage organization. It does need to connect the business plan to cash flow: what will be sold, to whom, at what price, the cost of customer acquisition, what resources are required, how long the available funding will last, and what the next round of capital is expected to accomplish. These projections should become more detailed as the company generates historical data and investors scrutinize its assumptions more closely.
This guide is written for founders early in that cycle who may be preparing a financial plan for outside investment for the first time.
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